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Archive for the ‘Marketing’ Category

I have many loves in my life. My family/friends,  my boyfriend (this post and that), and my career. And because of that C word, I had to make one of the hardest decisions in my life – moving to NYC, the advertising mecca of the United States. I will learn the most from NYC and [...]

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AND TRENDY!  AND SMART! AND TECHY! With all the clutter that surrounds us, it isn’t surprising that marketers have turned to changing the way their products are packaged a la vending machines. Here are some of my faves: 1. UNICEF: DIRTY WATER To urge New Yorkers to learn about the effects of dirty water on [...]

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My apologies for not writing as much. This is my second week in NYC and I’m still getting acquainted. I’ve spent weekends walking for hours just to explore. of course, i don’t remember everything that I see, but I love that I can be spontaneous, and walk with no destination in sight (yet still be [...]

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Nike recently released the following ad and named it ”among the best we’ve ever done.” Directed by Alejandro G. Inarritu, this spot chronicles how individual moments in World Cup can ripple globally, and stars soccer role models such as Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho. It is definitely action packed and a good mirage of events, but I found myself [...]

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A while back, the cantaloupe of our trio blogged about Diesel’s new ad campaign. We haven’t bought any of their merchandise, but I’m about to do some free advertising for them: I guess it was a  pretty good ad campaign after-all.

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Initally, ABC and FOX told Lane Bryant that they would not air this commercial, if it wasn’t re-edited. (FOX decided to run it on April 28th during American Idol after 3 reedits, ABC thought it was still too racy and rejected it). I don’t see what’s wrong with this ad. Why does it have to be re-edited? Let’s compare [...]

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Packaging I’ve never thought about drinking water the same way I drink Dole, but benefits of this would be  being able to drink from the carton (water jugs are too heavy for me)  and it’s environmentally friendly (box is made from renewable resources)! The hello freaks me out a little though…just a little. I don’t know [...]

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Microsoft pulled out their advert for the product, Kin, due to references of sexting. The sexy bit? Scene 1: Young Asian man puts a Kin under his shirt to snap a picture of his chest. Scene 2: Young woman, seemingly the recipeint, has an amused expression on her face. We should first understand that Kin [...]

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So it seems that Vitaminwater decided to get in on the Jersey Shore craze with “the Situation”. I never would have ever thought of putting one and two together. Interesting combo, no? Slightly on the desperate side in terms of creativity(if you can call it that)… I would not buy Vitaminwater because of this commercial. [...]

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Hanes Future Generation These kids scared and have scarred me, not enough to make me want to run out and buy Hanes, but enough to think that kids can be evil a la The Omen and Children of the Corn (we all know Christine feels this way already or thinks she does. ) Kleenex’s Let [...]

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