Posts Tagged ‘New York City’

Last year, I worked on an video ad for Tide Vivid White and Bright, featuring Betty White. This video was nominated for Ad Age Creativity and Tremor Video’s Super Creative Video Ad Challenge. Although we didn’t win – MIller Lite, Mustang and Air Wick took home the awards – I won another award that I can be proud of: being featured in Ad Age!


Do you see me??????? Being in Ad Age is a huge honor for me. I know that I’m not being featured in an article or doing anything super cool, but still. I. AM. IN. AD. AGE. Just little ol’ me, a girl from Boston with a big dream of moving to New York City to be in advertising. During my undergrad years, our college professors always touted Ad Age and told us to subscribe to the online publication. This just shows me that dreams can happen!

Jimmy also happened to complete this dream with me by luck. I had a plus one and invited him. What a lucky accountant. 


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Become more active – culture, volunteer, crazy nyc events

I have started to do this. 🙂 In January, my roomie, boyfriend and I participated in the Improv Everywhere No Pants Subway Ride in 2012. You can see our pre-game faces here and below for our interim and end game faces! Jimmy is waiting at a station, looking normal. Beth and I are at 14th Street, the main stop. I have to work on my iPhone face 😦



Sometime in February, we also went to see Fuerza Bruta. I have been wanting to see this show for over three years!  I saw it, and it was different from what I expected. I enjoyed the spontaneity and interactivity of the show, but I just wished the actors/actresses did more. I am the type of person who needs to know that there is a concrete storyline  – beginning, middle, and end. This didn’t have that. Let me break it down for you: The two audience demos were: (A) the crazy, drunk college kids and (B) sophisticated, I am so into artistic expression, let me drink a glass of wine while watching 50 year olds. See the below? There were three girls in shirts and underwear running in the water above us, back and forth. Sometimes, this plastic thing would be lowered above our heads. Some guys would point their fingers in inappropriate places! These ladies swam for about 30 minutes. Prior to that, a man kept running into boxes made of paper for about another 30 minutes, and at one point, the actors walked into the audience and smashed them in the head with pizza boxes made of confetti and powder. As for the finale, they let the sprinklers loose and the audience could run under the sprinklers and dance! This part was funny. The college kids ran towards the water and danced in the “rain.” Some were even making out with their significant others. The older folks kind of stood back and watched, awkwardly.


I went to my second restaurant week in NYC. I don’t know all of the foodie lingo so I will just say that the food at Megu was divine! There were three of us, so we just ordered everyone on the menu and shared. I meant to take a photo of the apps, but it was 9:15PM and 66% of us (me included) hadn’t had lunch so we gobbled that down.


My room also has a NYC Bucket List on Google Docs. Next few definite adventures: Martinez VS. Macklin at MSG (first boxing match for me and JV), The Lumineers concert in Williamsburg (my roomie/i heard them on Hart of Dixie singing this song; listen to their other songs here), NY Pizza Run (I am making Jimmy participate in his first marathon, once I find out the date!). Any other suggestions, let me know, so that I can add it on our bucket list!

I haven’t found a volunteer opportunity that I am passionate about or that allows me to participate with my work schedule. I am still looking.

‘Remember it’s your life and you have to do what’s best for you’ 

I also started to do this one. I have changed agencies. Last Friday Night (2/24 at 12AM – or could that be considered 2/25? Yes, I stayed at work till MIDNIGHT on my last day!) was my last day at Horizon Media. I love Horizon Media and the people, and I have learned so, so, so much – sometimes, by trial and error, and other times, from amazingly smart people. This is a special, growing agency. Heck, as a jr., I got to recommend digital strategies to the client – anyone see this one in the news? I pushed my client to do this at the age of 23 (it is so amazing that anyone in their 20s can have that much power). Or has anyone seen this one? That’s my ex-senior quoted in the article. We all worked on this campaign, and overall performance was higher this year than prior years.  I will always have fond memories of Horizon. I have moved over to MediaVest nowwwwwwww, which is two streets away from my apartment. Literally, I leave home at 8:50ishAM and I am at work by 9:20AM (if I don’t stop by Starbucks, which is midpoint between my apt and my job)! I am still learning so no solid news here. This closeness, leads to me being able to get up at 7AM or 730AM and have solid gym time now (1 hr – 1 hr 30 mins) or get out of work and maybe have solid gym time too, pending on get out time. Or me, maybe experimenting with new things, like hot yoga (this has been on my mind lately. My old co-worker Danielle LOVED this and always talked about it) or taking up an before/after work activity, such as FILL IN THE BLANK.

Till next time, do you 🙂


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I have many loves in my life. My family/friends,  my boyfriend (this post and that), and my career. And because of that C word, I had to make one of the hardest decisions in my life – moving to NYC, the advertising mecca of the United States. I will learn the most from NYC and personally, ad execs always have this aura about them just because they’ve spent time in NYC. It’s a rite of passage.

One thing about myself is that I DON’T SETTLE. I didn’t work hard during my undergrad + grad years, learning all that I could through industry mags, extracurricular activities, internships practically every semester, and graduating w/ summa cum laude both times (3.8+ GPA) just to settle. That would be a disservice to myself.

After receiving a few offers,  I decided to go with Horizon Media as a jr. digital media planner for their retail clients.  HMI is a medium sized agency w/ an entrepreneurial spirit.  They were recently named Ad Age’s 2010 Media Agency of the Year, AdWeek/BrandWeek’s 2010 Media Agency of the Year, & on Fast Company’s 2011 10 Most Innovative Advertising & Marketing Agencies. When I interviewed around, many agencies told me that I would essentially be doing admin-like work and wouldn’t be able to come up w/ strategies for clients, but at Horizon, I get to do this. The people are amazing and the opps/experience are endless. In fact, last week, my sup. gave me an additional responsibility – to become the mobile strategist for our retail clients.

Everyday is a challenge b/c I’m constantly learning something new. My mentor, Ashleigh, is so brilliant. She was promoted from a Jr. Digital Media Planner to a Digital Media Planner in TEN MONTHS. That’s how smart she is. She told me that I knew more in 1 month than she did, so I’m hoping that I’m on the pathway to being like her.

Random Facts:

  • I didn’t go out much in February b/c NYC  living is expensive and I want to build up income before I spend $$$. It’s working so far. I’ve started to make more hangout plans in March 🙂
  • My 24 hrs gym is Harbor Fitness. I’m not used to seeing men at the gym (and these men skew meatheads), especially after going to an all-females gym at Healthworks, which I miss a lot. Healthworks, come to NYC!
  • It’s a good day when I get free lunch (occurs at least 3X a week). It’s a bad day when I have to pay for my own lunch. I am petrified of the Media 15.
  • I went to an AdAge event last Thursday, celebrating the top agencies in 2010. So fun!

    HMI @ AdAge Ad-List Cocktail Event

They served fun Yahootini! cocktails w/ a "flashing icecube"

  • I recently applied for volunteer opportunities involved with literacy. I hope these orgs get back to me! I may also join my pal James Chen in dragonboat. I haven’t done it in 3 years (has it been that long? yikes) so I know I suck.
  • I have an sick obsession with biz cards & I love collecting my pals. I recently added mine to their collection. FRIENDS WITH BIZ CARDS – PLEASE SEND ME YOURS IF I DON’T HAVE IT!

Off to spinning class. Bon apetit.

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